The bad news: Most business

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Leaders don’t have one in place yet, or aren’t planning on building one at all. If you’re one of the many who haven’t built a martech stack for your business, check out what Dan has to say about the benefits of a well-defined martech stack: dan s quote 2 Any insights into how your customers are finding you are well worth the effort to surface, no matter what tool they come from. However, the more advanced your marketing strategy becomes, the more places you have to find these insights. Proper attribution and ROI tracking has to consider the full customer journey which can’t be found in just one of the tools listed above.


Instead, if all your tools talk to each other using the first-Brazil WhatsApp Number Data party data you can collect in your tech stack, you can tie it all back to the touchpoints that matter most for your customer base. Only then, can you get a true outlook on your digital marketing ROI! Source data: MARTECH STACK ADOPTION % OF RESPONDENTS We do not have a martech stack to monitor digital marketing efforts, but we plan to build one. 30.20% We have a clearly defined martech stack. 28.20% We have a martech stack, but it has some gaps in technology. 20.60% We do not have or plan to build a martech stack to monitor 2024 digital marketing efforts. 21.00% Get ahead on your 2024 goals with WebFX Planning a digital marketing strategy shouldn’t be left until the last minute.





Partner with WebFX, a full-service digital marketing agency with over 25 years of experience in helping businesses implement data-driven digital marketing strategies! Whether you need expert insights from our team of 500+ digital marketers or want to start building your martech stack, WebFX can help craft a personalized solution that fits your unique marketing needs. Don’t wait until 2024 — launch your next digital marketing campaign today with WebFX by giving us a call at 888-601-5359 or contact us online to learn more about why we’re a digital marketing agency trusted by 1500+ clients! Savannah Swanson Savannah is a content marketer with editorial experience spanning several businesses.