Represents the cost per acquisition. If search volume is low, try again to maximize conversions. Given enough data points, Google is very good at reaching or targeting. Note that setting goals too aggressively may limit conversions and reduce overall profits. You should aim for profit maximization, not maximization or minimization. For brand marketing campaigns, you may want to use target impression share to maximize your exposure in the top positions. This is actually a brand defense strategy to prevent competitors from stealing your traffic. challenge.
In order for automated bidding to work, each campaign typically needs its own daily budget. You can apply a shared budget, but if you allocate the shared budget to campaigns, you may find that some campaigns don't receive enough spend for algorithmic optimization. You'll want to consolidate your photo retouching campaign structure first so your data accumulates across fewer ad groups. The push for automated bidding has changed the way we plan and organize marketing campaigns. Since optimizing bids requires a large number of conversions, it no longer makes sense to build a fine-grained campaign structure based on individual keyword ad groups.
You'll typically see better results from a simpler campaign structure, where data is consolidated across fewer campaigns and ad groups to deliver results for your agency. Let's say you work with an agency to manage your ads. Now that your agency is no longer micromanaging keyword bids all day long, what should they do now? We believe your agency’s role should be strategic. Good at bid management, but they have no intention of trying to understand your business or your business goals. A good agency should understand what you want to do and configure your account in the most appropriate way.