The is the Universal ID a unique identifier that is assigned to users to enable crossplatform tracking. For this identification system to work for example the user needs to log in to the publishers site this is because a persistent variable over time is needed such as a telephone number an email or for large players access to social media. However logging in is not a viable option for all sites most in fact provide free and hasty use of the content such as reading an article on a news or gossip site. Contextual Targeting is therefore a more efficient solution for offering relevant adverts even on sites where user login is not required.
What is Contextual Targeting and how does it work Contextual targeting allows you to Brazil Telegram Number Data place an ad on a web page that deals with a related topic. To give an example it is the method that allows you to publish an advertisement for wedding dresses on a web page that talks about weddings or an advertisement for a real estate agency on a web page that talks about renovations. The advertisements will therefore be relevant and potentially useful for the user who thanks to the content we know is interested in the topic.
Contextual Targeting works thanks to and videos of multiple web pages classifying their content and inserting them into a large group of URLs. The advertiser will then query this group to classify clusters of URLs based on the affinity of the topic he identified. In past years to identify relevant content we relied on the combination of keywords. Today bots have become increasingly intelligent and efficient in addition to searching by keyword they are also able to understand the context of the page the general feeling negative or positive and the topic in general. Therefore there are fewer and fewer misunderstandings and false affinities given by homonyms or wrong.