Athe design thinking ideology and its benefits. Now lets see what actually makes up the design thinking process itself. Many versions of the design thinking process have been developed but they all follow the same general path. Here well cover the four rules and the five steps of the design thinking process formalized by Larry Leifer and Christoph Meinel at the influential Hasso Plattner Institute of Design at as the d.school. Lets first start with the four rules that shape the process. These are The Human Rule The human rule states that design is a social activity.
In order to adopt a usercentric mindset its best to collaborate in groups. This helps us challenge our preconceptions think up more solutions and stay grounded in the human side of design. The Ambiguity Rule The ambiguity Digital Marketing Service rule of design thinking states that ambiguity is inevitable youre not going to have all of the answers especially at the start. You cant remove ambiguity either so its best to embrace it by experimenting and exploring unknowns. The Redesign Rule According to the redesign rule all design is redesign. While the circumstances surrounding our designs.
Change as we evolve socially and technologically our core desires do not. Therefore all designs are just ways to reach the same outcome in new contexts. The Tangibility Rule This last rule is more straightforward the tangibility rule states that the best way to communicate ideas is through tangible things. While discussions drawings and walls of sticky notes can be useful these are just a means to a physical prototype. The Five Steps of Design Thinking Next lets walk through the five stages of the design thinking process starting at user research and simple experiments and ending with testing your prototypes. Note that though Im presenting these steps in a set linear order the process itself isnt so rigid. Design thinking is highly iterative and nonsequential From start to finish youll find yourself repeating steps.