Placed inside the hairdressing salon, the connected mirror is not only an excellent way to attract and retain customers, but also an effective way to help the hairdresser to have a detailed idea of the cut desired by the customer . • Digital in store Thanks to a set of devices, cosmetics stores are embarking on a modernization of their spaces. No more need to spend tens of minutes doing your makeup to choose the products that will go perfectly with your skin tone and your face. In just a few clicks, each customer can choose the most suitable products, without having to test them directly.
A considerable time saving which becomes real added value for customers. • Chanel develops an AI wedding photo editing service capable of identifying any shade of lipstick Chanel has developed an application based on artificial intelligence. Its mission identify the shade of lipstick from a photo by scanning it, and find the reference that comes closest to it among the existing within the brand. Once this task is accomplished, the application will also offer the user the opportunity to “try on” the shade through augmented reality. •and Sephora offer this service in their stores.
The interactive terminal thus becomes the intermediary between the brand's website and the physical store. If a product is no longer available, consumers can order it directly from the terminal and select a date on which they will collect their purchase. The interactive terminal offers numerous possibilities of use, particularly in cosmetics and beauty, where it can both serve as a personal virtual advisor and as a presentation tool for the brand's various products.
發表於 2023-12-12 18:35:04
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