[size=14.6667px]A broader perspective and understanding of our target groups. How to conduct competitive analysis? Find companies that are similar to yours - both in terms of products they offer and their approach to solving specific problems. Gather information about competitors' product service characteristics and determine which consumer needs they satisfy. For example, purchasing a winter jacket satisfies a need to reduce feelings of coldness, and purchasing tickets to a theater performance satisfies a self-actualization need. [size=14.6667px]
[size=14.6667px]Consider how and when you can meet your competitors' needs. Referring to the example above, a clothing brand is only sold philippines photo editor[size=14.6667px] in stationery stores. For customers who live in another town and can't make it to the showroom, this will be a reason to cancel their purchase. By noticing , you will become more attractive and increase your competitive advantage. The use of information published on the Internet and social media - descriptions of offers, range of services or prices.
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[size=14.6667px]Opinions of Internet users provide valuable knowledge about the position of competing companies, their strengths and weaknesses. What mistakes should you avoid? Use only one market positioning research method. You will obtain the most reliable results by using a variety of research methods, such as strategic group mapping using analysis or analysis. The macroeconomic environment is very dynamic, so you should constantly monitor the validity of the results and conclusions you draw.