Learning about the organization

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Remember that there is no one perfect recipe for welcome messages. They should be tailored to your audience. However focus on more thoughtful materials and content. . A better deliverability rate means better statistics overall Deliverability rate refers to the number of users our messages reach. Sometimes mailboxes may reject the newsletter for several different reasons such as a non existent e mail address or lack of space or the message was marked as spam.


An increased deliverability rate will pay off when more people open your message. From now on there are only a few steps left to greater involvement on the part of users. Segment and target No two database users are the same. Therefore we encourage Country Email List you to differentiate the content you send depending on the type of recipient.





New users or potential donors will probably be more interested in and its activities. In turn current patrons can look forward to hearing about what action has been taken thanks to their donations and what impact it has had on the organization. Segmenting requires some thought. Ask yourself what is the purpose of this group What should they do – become a donor or a volunteer Or maybe a corporate sponsor What will motivate them to act This is your starting point.