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A clear, well-thought-out structure of an Internet site, which is a hierarchy of individual pages and sections, not only increases the convenience for visitors to the resource, but also helps in promotion.
In essence, the structure is a map-scheme that allows you to place content in such a way that finding the necessary information is simple and easy for users, and understandable for search engine crawlers. Its appearance largely depends on the business tasks that a specific web resource is designed to solve. If this is a small landing page, the structure will be limited to a schematic image of the arrangement of blocks on the page, and in the case of a full-fledged online store, the organization of sections will be much more complicated. At the same time, in both cases, the portal architecture should help visitors easily navigate the sections, find what they need and help each user spend as much time as possible on the site.
Don't forget about the practical benefits of developing a clear frame for your resource. By taking care of the issue of organizing the structure at the planning stage, you will be able to estimate what budget will be needed for development, as well as think through a plan for further development of your project in advance.
In this article, we will talk about different types of website structures, and also share life hacks that will help improve navigation on your portal and raise it in search results.
Types of website structure
Linear diagram
The pages of such a portal are arranged in a certain sequence and resemble a chain with interconnected links. Most often, a linear scheme is implemented when creating a portfolio or presentation: the content is organized in such a way as to encourage the reader to open the next section. However, this type of architecture is not very convenient for promotion, because you can only launch advertising on the main page of the project.
Linear diagram with branches
When implementing such a scheme, individual pages are combined into blocks - sections. For example, a website of a design bureau can be organized in a similar way, where it is important to demonstrate examples of work in various styles. This scheme is also suitable for websites created to sell tickets to any events.
Block architecture
It involves creating equivalent pages that link to each other and are linked to the main page. Thanks to internal linking, it is easy to promote a website. Experts also note the high usability of such portals: since the content blocks are linked together, it is easy for the user to find the information they need.
Moderation of such a project is also not difficult, because new blocks can be easily integrated into the existing structure. Block schemes can be used by information portals, blogs and small online stores.
Tree architecture
If your site contains a lot of useful information, and the sections with content are on page seo service constantly being updated, choose this particular portal organization scheme. Each page of such a resource has a main section and several subordinate sections. Following the "branches" of such a tree, the visitor will easily find the necessary information, and the process of indexing projects of this type is quite simple and fast.
Which structure to choose?
The choice depends on your tasks and the content of the portal. Let's consider several of the most popular options for business.
Business card website
The simplest option for organizing content is when, in addition to the main page, several additional sections are used. Their number can be increased at any time.
Commercial website
If the resource does not simply introduce the company, but is designed to convert leads into clients, it is necessary to use not only sections, but also subsections. For example, in the "Services" section, you can talk about the main area of the company's activity, and on the subsection pages, you can post a description of narrower areas of activity. All subpages of such a portal can be accessed from the menu.
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發表於 2024-11-10 14:28:37
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