Ecommerce Marketing

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Today, when a huge part of trading transactions is produced online, it becomes difficult to distinguish between different types of online marketing from each other.

Data of the end of 2017

Today we will talk about e-marketing and how it differs from content marketing, email marketing, social media marketing and search engines. At the same time, it should be understood that there is no clear border between these types of marketing, and one company may well combine different techniques and techniques to promote its product.

E-marketing involves the promotion of goods and services on the Internet. To turn visitors into customers, companies use digital content, search engines, social media and email. And first it is necessary to understand more in the areas of marketing e commerce.
Marketing in Social Media

Social media has long been a platform for business of a wide range of publicity, allowing you to keep in touch with the audience and offer interesting content to it. E-commerce companies are no exception. At the same time, such firms shopify website design  have a certain specificity, because of which not all social networks approach them.

The main feature is the great importance of images. If you want to succeed in e-commerce, you need to show your product to a potential customer. That is why the ideal platform for this area is Instagram.

A great solution is also the addition of a function that allows you to make a purchase “from a place”: it is both a strategically placed advertising in the fed, and tags, by which people will be able to immediately get to the list of goods sold.
Content Marketing

Content marketing is a set of effort to turn your digital content into the most effective tool for promotion. Does not lose its useful content marketing in the field of e-commerce. So what should online vendors pay attention to when it comes to content marketing? Let's figure it out.

    Optimization of the product page

The page must be optimized for search engines. Headings, subheadings and text on the site should have inclusions of product-related keywords, including the product name. For example, if you’re selling wedding dresses, a search query “brown witness dress” should give the user a link to your site, and for this you need to set up a job with search engines.

    Blog

A great tool for attracting the target audience is blogging. Back to the “wedding” example: if you are selling wedding goods, your potential customers will probably be interested in reading the article “How to plan a wedding?”, regardless of the stage at what stage of the process of organizing the celebration they are. Blog posts allow you to increase the interest of the audience, which will ultimately affect the growth of sales.



More information about how to blog on the site you can read here.

    YouTube

More than a billion users around the world are actively using YouTube. Moreover, video hosting has the second largest search engine after Google. I think you can easily estimate how likely it is to meet your target audience, regardless of your field of activity, on this site. That is why YouTube has become such a popular platform among marketers.

If you are engaged in e-commerce, a good solution will be to publish on YouTube videos that train new users to handle your product. Thus, you will increase not only the level of trust on the part of buyers, but also for a long part to strengthen the connection with the target community.

More about the promotion of videos on YouTube and other sites in this article.