Recommended Reading How to Conduct SEO Keyword Research A Beginners Guide . Find search intent Weve previously established that a key aspect of relevance is whether searchers find search results useful. This means that Google is always looking at why searchers are searching for this query known as search intent. Google then serves up results it believes fit that intent. This means that if you want to rank high on Google
you need to find out what the search intent is for your target keywords. Since Google strives to display the most relevant search results we can actually find out the three Cs of search intent by looking at the top-ranking pages Content Type – Is there a primary Phone Number List content type on the SERP such as blog posts product pages videos or landing pages Content format – Is there a primary content format on the SERP such as guides lists news articles opinion pieces or reviews SERP such as content for beginners or latest content For example lets say we want to rank best frying pans.
Lets analyze the three Cs of this keyword Overview of the SERPs for Best Frying Pans via Ahrefs keyword analysis Content type – mostly blog posts. Content format - they are both lists. Content angle - The main angle is which means freshness is an important angle In order to rank for this keyword you may want to create a Best Frying Pans list article and update it to the latest year. Recommended Reading What is search intent A complete guide for beginners .