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And, for this very reason, it should not be surprising that this social network, together with Instagram , is the favorite of influencers and, consequently, also of the companies and brands for which they are testimonials . After all, influencer marketing represents one of the most important innovations in the sector and consists precisely in entrusting the sponsorship of your brand to a prominent testimonial who, thanks to his or her authority, attracts the public towards the brand in question.
Even in this chapter you could rightly new zealand telegram data object that testimonials already existed in the commercials of the 80s, and you would be right. However, today's influencers are not necessarily stars, but can also be ordinary people who have strategically built a high reputation in a given sector, thus attracting a specific target audience .
The examples in this case are endless and mainly concern social media , You yourself could be a follower of one or more YouTubers who deal with topics of interest to you and who are often hired by companies to sponsor their products , leveraging the fact that they are followed by a large number of people, including you.
But how do you become an influencer? Or, more simply: how do you attract so many people to your brand/company/product? Well, a winning strategy, as well as a “must have” in marketing these days, focuses on content personalization . Simply put, this practice consists of contextualizing what you offer based on the unique profile of each user.
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