Can they be exchanged or switched with another

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Key takeaway Ensuring you’re getting the highest ROI you can from your SEO efforts is a pretty big challenge. With this guide, you get the best strategies you can apply so your efforts and investment in your SEO pays off big time.Many businesses make efforts in connecting and engaging with their audience through different social media channels nowadays. According to Hootsuite, there are 1 billion messages exchanged between people and businesses on Facebook Messenger. Furthermore, 70% of customers expect companies to use social media for customer service. What do these numbers tell? If you are to spend more time and energy on social media, it’s best to wise up on your social media marketing as well.

But, a good social media strategy must have two fundamental elements to make it successful: Social Monitoring and Social Listening. But what are Social Monitoring and Social Listening? Are they the same or are they different? Can you provide excellent customer service, measure CY Lists customer engagement and build brand loyalty by utilizing one without the other? Or is it best to use both? Let’s deep dive into these two and find out why they’re both extremely helpful for your brand’s reputation: What is Social Monitoring? Social Monitoring Social Monitoring is an approach where you take a closer look at what customers say about your brand. When you do social monitoring, you need to listen and keep track of every social media platform you’re on.





This includes Facebook, Twitter, Instagram, personal or business blogs, review sites, and online forums. In Social Monitoring, you have to be reactive. You must make an effort to respond every time there is a mention of your brand, either with or without a tag, in different social media channels or websites in real-time. This is because many customers nowadays see social media channels as a virtual customer care hotline. Why it should be done Social Monitoring gives you a ground-level view of how your customers feel and interact with your brand. Every response or reaction you make to your customer’s feedback, inquiry, or comment (positive or negative) can gain you insight into what your customers say and feel about your brand better. The benefits of social monitoring for your brand: You can respond to your customer’s individual queries about your product or service, and be able to explain to them further Let’s say your company offers internet connection plans. A customer tags your brand on social media and asks which has the fastest and most reliable connection you offer.