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Ads Statistics to Know in 2024 and Beyond 6 minute read Related Resources Belgium Phone Number Data Top Link Building Companies 5 minute read Why Is SEO So Expensive? (3 Reasons SEO Is So Expensive) 10 minute read Allentown SEO 3 minute read Marketing Tips for Niche Industries Urgent Care SEO & SEO Services 7 minute read Why Long-Tail Keywords Are Important for Electricians 7 minute read Why SEO for Museums Matters19 Must-Follow PPC Trends to See Success in 2024 Calendar Icon Published: Dec 13, 2023 Clock Icon 18 min. read Macy Storm Macy Storm Verified badge Senior Content Creator Chevron Down Icon Did you know that global digital advertising revenue is expected to surpass one trillion dollars by 2027?
That means that, in 2024, you’ll want to make sure online advertising is part of your business’s marketing strategy. Pay-per-click (PPC) advertising strategies are great for reaching people online and getting your products and services in front of them to boost revenue. To maximize your results from your PPC campaigns, check out this list of 19 PPC trends to follow for 2024: Using automation for paid ad campaigns Relying on smart bidding Loosening keyword match types Optimizing landing pages to better match intent
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