Title: The total number of clicks for pages displayed

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In the top three positions in Google search is 75.1% of the total Key Takeaway : Our data suggests that "appearing in #1" is not the goal of SEO. It is important to be displayed at the top of the first page (especially within the third page) . Pages ranked in the top three receive a total of 75% of clicks. ③ If the ranking increases by one place, the click rate increases by 30.8% This research shows that, all else being equal, a one-place increase in rankings results in a relative increase of 30.8% in the number of clicks. Title: If the ranking increases by one place, the click rate increases by 30.8% However, this increase in click-through rate is not the same in all situations. The relationship between an increase in ranking and an increase in click-through rate strongly depends on the original ranking.

Title: Expected increase in click-through rate with each increase in ranking Left: Increase in rank Right side: Change in click rate For example, even if your ranking increases from 9th to 8th, the number of clicks will only increase by 5%. It's probably not that big of a difference. However, if your ranking increases from 6th to 5th, the number of Belgium Phone Number Data clicks will increase by 53.2%. Key point : If you move up one position, your click-through rate will increase by 30.8%. However, this rate of increase strongly depends on the original ranking. The biggest increase in clicks occurred when moving from 6th to 5th place, with a 53.2% increase in clicks. ④For many websites, the number of clicks per query is 8.1 We also looked at keywords in Google Search Console reports.




How many clicks does each keyword get? First, I noticed that most keywords appearing in Google search results had a low number of impressions. Title: Impressions for many keywords are low Y-axis: percentage X-axis: number of impressions per query This shows that most of the keywords displayed in the search results are long-tail keywords with low search volume. Of course, there may be cases where the site is not displayed at the top. And most keywords receive very few clicks (8.1 clicks per keyword) due to the low number of impressions. Title: Average number of clicks per keyword is 8.1 Y-axis: percentage X-axis: number of clicks per keyword Important point : The metric “appeared for XX keywords” is not an important metric for SEO.