You can use the insights about your

shar.minjahan25

For example, suppose you have data from your Net Promoter Score survey. promoters to keep them loyal to your business by enriching their experience. You can use the in-context feedback from your detractors to ensure you resolve all the issues that forced them to detract and stop this chain of bad customer experience from spreading further. CASE STUDY: GRAPHICSPRINGS GraphicSprings is an easy-to-use logo creator tool and the people behind it wanted to increase its revenue and improve the conversion rate. In order to understand why customers were leaving the website and also abandoning their shopping cast, it implemented exit-intent and UX surveys.

The company was able to collect customer feedback in real-time  Cambodia Email List and implemented counteractive changes to the website as per the feedback before running A/B tests. Within a week, the company saw a 4% improvement in cart abandonment rate and gradually improved its revenue by 10%. You can check out this case study to understand in detail how GraphicSprings reaped the benefits of customer feedback. Related Read: 30 Best Website Feedback Software 3. Choose a Type of Customer Satisfaction Survey Metric We only briefly mentioned using customer metrics to collect feedback on the above point, but now we will discuss it in detail. Customer Satisfaction Score Survey It is one of the well-defined methods for measuring customer satisfaction.



The most common question in a CSAT survey goes like this: “How would you rate your overall satisfaction with our product?” How to Calculate CSAT Score? The responses are graded from very unsatisfactory through neutral to very satisfactory. CSAT surveys are basic and straightforward so that customers can respond quickly. Simply divide the positive responses by the total responses and multiply the resulting number by 100. It gives you the CSAT percent. Let’s say that out of a total of 70 responses in your CSAT survey, you got 42 positive responses, then your CSAT would be 60%. 42 / 70 x 100 = 60% How to use the CSAT survey? The simple CSAT survey works best when you have just changed your business processes and want to know its impact and how it compares to the previous way you were doing things.