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Thanks to the strong development of social networks, product marketing on social channels is becoming more and more popular. what social marketing is ? How to create a social marketing strategy or metrics and how to measure social channels accordingly. So, join Miko Tech in following the article below to learn everything about social marketing such as tips on implementing marketing strategies, types of marketing, benefits of social marketing and especially real life cases. about applying social marketing for product promotion. Let's follow along! Quick view Learn about Social Marketing and related concepts What is Social Marketing? Social Marketing is a form of advertising through creating and sharing content on social networking sites such as .



Facebook, Twitter, Linkedin and developing fanpages to increase brand recognition. brand and Email Data achieve the business's marketing goals . Social Marketing includes all forms such as posting posts to share knowledge, images, videos, running paid ads, etc. to achieve the goals that businesses set such as interactions with users, sales, etc. Increase user awareness of services and products, promoting purchasing behavior. Concepts related to Social Marketing Social Media Marketing Social Media Marketing is a form of communication on social networking sites such as Facebook Twitter, Youtube, Linkedin,... to build and connect online communities, serving Marketing campaigns. Social Media Marketing Social Media Marketing In terms of purpose, both Social Marketing and Social Media Marketing are aimed at users and changing their behavior to a certain purpose. But Social Marketing is dedicated to conveying positive social changes using tools, including Social Media and Social Network.



More precisely, Social Marketing uses Social Media Marketing as a tool to target its specific goals. Green Marketing Green Marketing is a form of communication business about environmentally friendly products (reusable plastic boxes, water bottles made of environmentally friendly materials). Green Marketing focuses on selling products. Meanwhile, social marketing is simply a form of sales marketing, the focus is only on changing behavior for the public benefit. This is the difference between these two concepts. Commercial Marketing Although they all aim to promote sales and bring benefits to society in marketing campaigns about a product, Social Marketing is a marketing and sales activity on social networking platforms. Commercial marketing is commercial marketing, aimed at running advertisements to attract customers. Commercial Marketing Commercial Marketing Therefore, the main focus of Commercial Marketing is not on social profits, but on selling products.