Now you need to define a sequence of messages for each of your Personas that allows you to effectively contact them. The point here is not to add all the identified prospects to your social networks but rather to start by starting the conversation by sending messages with high added value. Lets take our marketing director from the previous step he liked my LinkedIn post and is an interesting target for my agency. Going to his LinkedIn profile, I see that he liked an article like How to communicate on social networks . The best way to get in touch with them is to send them a message offering to download our white paper. How to attract new customers with social networks . New call France Telegram Number Data n Step Converting Albania WhatsApp Number the prospect into a customer Now that you have contacted your prospect, you must create a contact sheet in your CRM and integrate it into your overall communication strategy. Depending on their feedback and their actions regarding your communications, you will be able to gauge the maturity of your prospect by simply giving them a rating. This history and this note will then allow you to send them ultrapersonalized communications adapted to their evolution in the purchasing journey.  The goal here is to maintain a quality relationship and almost automatically feed your prospect into their purchasing considerations to ultimately reconnect with them at the best time when they sign. With this in mind, you can couple your solution . BB marketing automation guide Ludovic SALENNE Ludovic SALENNE Founder of the SLN Web agency, I help you generate leads and convert them into customers. I created my first blog in with a Dreamcast and a Wanadoo K modem. Since then, Ive been giving you all my tips for communicating well on the Internet. |